I just finished reading e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
that was recommended by a fellow blogger. For those of you who own an online store or even any type of business, I highly recommend this book. It tells you everything you need to know in order to reach out to your customers online inexpensively, from the power of Email Marketing, DIY Press Release, Social Networking, Blogging, the whole nine yard. The book also talks about how to create a buzz and invite reporters to write stories about your business. Paying thousands of dollars to PR firms to create a blast of Press Release, while still important, is an old school and should be the last thing any business owners do. Scott Fox explains that nowadays, marketing is a two way communications between the business and its customers. Businesses should communicate what customers need and want, and the ball will roll all by itself. This book also talks about how to maximize keyword optimization on google adwords on a minimum budget. I just wished I read this book before I opened my business years ago.
Tags: e-riches 2.0, online marketing book
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November 18th, 2009 at 5:45 am
This sounds like an awesome book!
November 19th, 2009 at 7:36 am
Looks good, will have to check it out.
November 19th, 2009 at 6:46 pm
Hi
It sounds like a good book. I am needing something that will help me learn how to get traffic.